EPUD Annual Report

The Situation: Emerald People's Utility District always looks for ways to improve their high level of customer and community service. Simply publishing and mailing the basic annual report that most ratepayer owners discard without reading seemed like a missed opportunity to provide value.

The Assignment:
Develop a calendar that included the annual report. Showcase local photographers' calendar quality shots of the district and include significant community dates for all fairs and festivals in their diverse service area. Use the utility mascot "Homer" to illustrate and narrate key energy and safety tips.

The Solution:
To keep costs down, we solicited photos for use in the calendar from local professional and semi-professional photographers either at no cost. Thematically illustrating each month with "Homer" provided a whimsy and charm that made the data come to life.

Results:
The response from the ratepayer owners was very strong, and gave EPUD a positive connection with their customers throughout the year. Demand for the calendar/annual report exceeded the number printed, and more were printed the next year.